LA ExpertiseGlobal Execution
- Strategy
- Partnerships
- Experiences
Sports • Entertainment • Culture • Brands
Built for the Big Stage. Trusted to Deliver.
NJC Enterprises partners with ambitious brands, global agencies and industry leaders to turn bold ideas into exceptional experiences. Founded by Nichole Creary, the firm brings two decades of strategic marketing, partnerships and live production leadership across sports, entertainment, beauty and culture—from global brand launches to multi-market fan experiences.
The Opportunities Ahead
Los Angeles is entering a defining era of global attention. NJC brings the local fluency and national experience to help brands make the most of it.
-
LA28 & Global Sports
Brand experiences, fan engagement, partnerships and cultural programming built for the momentum surrounding the 2028 Games.
-
Super Bowl & Marquee Events
High-visibility activations, hospitality, talent integrations and complex live production for the moments that draw the world to LA.
-
Always-On Brand Experiences
Product launches, experiential tours, strategic partnerships and content programs that deliver impact long after the event.
Built to ScaleStructured to Deliver
NJC combines executive-level strategy with hands-on delivery, bringing together proven producers, creative specialists, fabricators, vendors and partners for each brief. One accountable lead, an expert team and disciplined execution from concept through closeout.
One accountable lead. The right expertise. A team built for the scope.
- Production & Logistics
- Community Outreach & Engagement
- Partnerships & Sponsorships
- Finance & Compliance
Complex programs led for
- FIFA World Cup 2026™
- DoorDash
- Airbnb
- LVMH
- New Balance × Marvel
- Refinery29
Experience listed was led or supported by Nichole Creary through employers, agencies and community organizations.
What I Do
Strategy, partnerships, marketing and live experiences for brands and agencies operating on the biggest stages.
-
Marketing & Brand Strategy
Campaigns, launches and sponsorships that build audiences.
Brand and campaign strategy, launches, sponsorship activation, influencer and media engagement, audience growth.
-
Business Consulting
Strategy, partnerships and go-to-market planning for any organization.
Strategic and business planning, go-to-market planning, partnership strategy, growth and operations planning.
-
Program & Project Management
Scopes, budgets, timelines and vendors kept in line from planning through live delivery.
Vendor and subcontractor management, staffing, logistics, procurement, risk tracking, status reporting, closeout.
-
Community & Fan Engagement
Events, outreach and partner networks that bring residents, fans and audiences into the program.
Fan and community events, outreach, stakeholder coordination, ambassador and influencer engagement.
-
Event & Experiential Delivery
Large public events and tours run from a detailed plan, with clear owners for every workstream.
Production, talent integration, hospitality, asset movement, multi-market execution, on-site operations.
-
Strategic Partnerships & Sponsorships
Partnerships that turn community assets into funding and programming.
Partner and sponsor pipelines across sports, corporate, nonprofit and community stakeholders; business development.
-
Wellness & Community Programs
Mental health and wellness events, youth sports and mentoring built with community partners.
Wellness and mental health events, youth sports, mentoring and entrepreneurship programs, program design, facility and growth planning, partner development.
Selected Work
A selection of brand partnerships, multi-market productions and culturally resonant experiences shaped and delivered across two decades.
FIFA World Cup 2026™ for DoorDash
Spearheaded Los Angeles and Miami market activations, integrating large-scale fan experiences, talent, brand partnerships, and live production. Extended program execution across Atlanta and New York, including the Global Citizen-produced World Cup Final celebration in Central Park.
Airbnb Experiences & Airbnb Luxe
Directed Los Angeles market production for Airbnb’s experiential relaunch, bringing celebrity-led experiences to life through strategic coordination of talent, creative partners, production teams, and complex operational logistics.
New Balance × Marvel's Black Panther
Championed the New Balance side of a national entertainment and retail collaboration, uniting creative strategy, cultural partnerships, influencer engagement, community programming, and premiere events into an integrated consumer launch.
29Rooms by Refinery29
Orchestrated brand partnerships and cross-functional delivery for Refinery29’s multi-market immersive platform, aligning creative teams, artists, talent, vendors, and production partners to transform ambitious concepts into cultural experiences.
LVMH | MAKE UP FOR EVER
Pioneered immersive beauty marketing initiatives, including the multi-city MAKE UP BAG Remix Tour, combining experiential strategy, creative direction, celebrity partnerships, and national media engagement to expand brand visibility.
Enterprise Scale. Entrepreneurial Agility.Experience spanning global brands and high-growth ventures, including RANKED and Wake Network.
RANKED
Strategic Partnerships. Startup Growth.
Built commercial partnerships and growth opportunities for an emerging sports and entertainment platform, engaging brands including Lowe’s, Disney and the NBA.
Broadway Boxing & Youth Academy
Building Partnerships. Expanding Opportunity.
Leading sponsorship strategy, business development and growth initiatives for an Inglewood-based sports and youth development platform.
Defy Ventures
Leadership Beyond Business.
Former New York State Vice Board Chair, supporting entrepreneurship and economic opportunity for people impacted by incarceration.
Experience listed was led or supported by Nichole Creary through employers, agencies and community organizations.
What You Can Count On
Every engagement is shaped around your scope and goals. Expect a clear strategy, the right people at the table and the leadership to carry it through.
- A plan built around your goals, not a template
- Budgets and vendors managed with discipline
- Clear ownership and accountability for every workstream
- Calm, decisive leadership and the agility to adjust midstream
- Transparent reporting, so you always know where things stand
- A record you can stand behind when the work is done
About Nichole
Nichole Creary is an executive business and marketing strategist with 20+ years leading enterprise strategy, commercial growth, strategic partnerships and cross-functional initiatives across sports, entertainment, media and consumer businesses.
She is an executive advisor and operator who translates business objectives into scalable partnerships, audience growth and high-visibility programs, and through NJC Enterprises she brings that discipline to public agencies, nonprofits, brands and prime contractors.
- Enterprise strategy and strategic planning
- Commercial strategy and revenue growth
- Executive leadership and advisory
- Cross-functional leadership
- Business development and strategic partnerships
- Business operations and organizational performance
- P&L and budget management
- Performance management and KPIs
- Community and fan engagement
- High-visibility strategic initiatives
- Company
- NJC Enterprises
- Based In
- Inglewood, Los Angeles County, California
- Serves
- Federal, state, county and city agencies and other public entities; nonprofits; brands; prime contractors
- Certifications
- Los Angeles County Local Small Business Enterprise (LSBE #102307)
State of California DGS Small Business (Micro) #2055953
Women-Owned Business (WOB)
Minority-Owned Business (MBE) - Teaming
- Open to joining proposals as a named partner: marketing lead, event delivery partner, project management support, or community and wellness program partner.
Let’s Build Your Next Program.
Writing a proposal, forming a team or facing a fixed date?
Let’s turn complexity into strategy in motion